As shelves run empty, people are reselling Prime online — here’s how much you will pay

As stocks of the sports drink Prime Hydration run low across the country, people are reselling the product online for nearly 10 times its retail price.  

Prime Hydration sold out at some Checkers stores within hours of the first day of sales on Monday. The frenzy was mainly caused by the price drop to R39.99, after it was listed for R400 to R800 online weeks before.  

“The launch of Prime Hydration at Checkers stores across South Africa was met with an overwhelmingly positive response from customers,” the supermarket group said. 

While some were not impressed with the taste of the drink, the hype continues.

Those who managed to get stock are reselling the drink online for between R35 and R300 a bottle.  

Adverts on Facebook Marketplace and other social platforms listed a Prime Hydration pack of 12 at R1,200 and a six-pack for R600. One seller from Centurion offered a 500ml bottle for R200 while another person from Mpumalanga sold it for R50. 

People in Johannesburg, Edenvale and Pretoria dominated the listings.

Takealot prices decreased from R600 two weeks ago to around R94.